Analysis of primary Document.DOCUMENT 20.3 An account of the birth of Essay

Analysis of primary Document.DOCUMENT 20.3 An account of the birth of McDonald's - Essay Example There were no longer any complications. A hamburger was a fried piece of meat with bread. Cheese would cost more. It didn't matter who did the cooking it was set up the same way as though cooking became an assembly line. There were no longer waitresses or placing orders. It was to be fast and efficient. When they had their meeting, Mr Multimixer went back to his hotel room and conceived of a plan which would put McDonalds all over the country. He returned the next day and saw that the operations were the same as the day before. This was something that was new. No one cooked a hamburger with the same technique as the previous person. In 1956, they opened up the first stores, one of which was in Waukegan. They had problems and had to give discounts and send their most important people to different stores. It proved that without a good corporate headquarters and good training, the McDonalds' image of quality and service would never last. These are the basic elements to success. Opening up the first McDonalds', the corporate office realized that without the motto "QSC and V" (Quality, Service, Cleanliness and Value), they could not ask the franchisees to work with them and cook the same way. This was the first instance of name brand awareness. Early in the 1960's people knew, that they could go to any McDonald's and get the same food.